BARABAS is leaving ~$100K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for BARABAS
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
▼
INBOX MODULE
Subject Line: BARABAS10 takes 10% off today
Preview Text: 10% off your first order, for the next 14 days
HERO MODULE
Hero Approach: Direct
H1: Dress the Part
Subhead: 10% off starts now
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your welcome discount is live. Use code BARABAS10 at checkout and take 10% off your first order before it expires in 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Everything You Need to Get Dressed
Long Sleeve Shirts Dress up for dinner or wear it to the office without overthinking it
Short Sleeve Shirts Relaxed fits built for warm days and sharp looks
Suits Show up to the event looking like you mean it
Blazer The one piece that upgrades every outfit underneath it
Pants Tailored cuts that work harder than denim
Shoes Finish the look head to toe
2
▼
For a long time, getting dressed felt like a problem without a clean answer.
You'd find a shirt you loved, but the brand didn't make pants. You'd find a suit that fit, but nothing else they made was worth buying. You kept splitting your wardrobe across five different labels and never felt like it came together.
That's what drove us to build BARABAS Men the way we did. One brand that covers every dress code, every occasion, every version of how you want to show up. Casual Friday, a wedding in June, a dinner that matters. We wanted a man to be able to reach for BARABAS and not have to think twice.
It wasn't a small thing to pull off. Getting the design right across that many categories takes time and a lot of honest editing. But I think we landed somewhere worth being proud of.
If you haven't browsed yet, start with whatever occasion is coming up next. Your 10% off code is BARABAS10 and it's good for the next 14 days.
Hit reply if you have any questions. I actually read these.
– Ali
Chief Marketing Officer, BARABAS Men
3
▼
INBOX MODULE
Subject Line: They stopped shopping around
Preview Text: Most brands make you shop five places. We're not that.
HERO MODULE
Hero Approach: Curiosity
H1: Why Men Stay
Subhead: Once they find BARABAS
Cta Button: See Why
MODULE 2: TRANSITION COPY
Most menswear brands do one thing well and leave you hunting everywhere else. Here's what makes BARABAS different.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Built for Every Version of How You Dress
Infographic: Checklist
- One brand covers casual, smart casual, and formal. No wardrobe gaps, no mismatched labels
- Designer aesthetic with real entry points, including an Under $50 category
- Intentional collections (Elite, Glimmer & Glam, Essential Hues) so you shop by the look you're after, not just by category
- Ships to 100+ countries with 3–4 day domestic delivery
- Active collab program for creators who want to rep what they actually wear
- Seasonal promotions and a Last Chance sale section so you can shop smart, not just fast
Products Shown
- Long Sleeve Shirts. Versatile enough to go from the desk to dinner
- Suits. When the occasion demands that you show up right
- Blazers. The fastest way to make any outfit look intentional
4
▼
INBOX MODULE
Subject Line: BARABAS10 clears out in 8 days
Preview Text: You've still got time. Here's what's worth grabbing.
HERO MODULE
Hero Approach: Direct
H1: Still on the Fence
Subhead: Your 10% off won't wait
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
Code BARABAS10 is still live, but it clears out in 8 days and there's no reissue after that.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Popular Right Now
Jeans Casual fits with a designer edge you won't find at a department store
Short Sleeve Shirts The warm-weather go-to that actually looks put together
Blazer One piece, every occasion, buy it once
Pants Step out of denim without losing comfort
Jackets & Coats Outerwear that does the styling work for you
Shoes The finishing detail most guys underestimate
5
▼
INBOX MODULE
Subject Line: Cheaper upfront, more expensive overall
Preview Text: Here's how BARABAS Men stacks up against the alternatives
HERO MODULE
Hero Approach: Question
H1: Still Shopping Around
Subhead: See what you're comparing
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Before you buy somewhere else, take 30 seconds to look at what you're actually choosing between.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: BARABAS Men vs. The Usual Options
Infographic: Table
| Dimension | BARABAS Men | Typical Competitor |
| Style range | Casual through formal, all in one brand | Usually one category. Dress or casual, rarely both |
| Entry price | Under $50 options available | Budget tier often means quality drops off fast |
| Design intent | Curated collections with a clear aesthetic direction | Generic seasonal drops with no editorial point of view |
| Global shipping | 100+ countries, 3–4 days domestic | Many brands cap international or charge heavily for it |
| Inventory management | Active Last Chance section. No dead stock sitting forever | Clearance feels like an afterthought |
| Creator access | Open collab program for influencers and partners | Closed or application-only with little transparency |
Products Shown
- Suits. Made for the moments you actually remember
- Long Sleeve Shirts. Dress it up or down depending on the day
- Pants. Tailored fits that hold their shape past the first wash
6
▼
INBOX MODULE
Subject Line: Let the buyers explain it
Preview Text: Real customers, real opinions. Here's what they said
HERO MODULE
Hero Approach: Direct
H1: Don't Take Our Word
Subhead: Here's what buyers say
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
We'll let the guys who've already bought do the talking.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Say About BARABAS Men
Infographic: Numbered List
- "I was skeptical about the quality at this price point. Wore the shirt to a wedding. Got five compliments before dinner. Zero issues after washing.". Marcus T.
- "Ordered a suit for my brother's rehearsal dinner. Arrived in three days, fit like it was made for me. I've never found a brand that does formal and casual this well.". Devon R.
- "Bought a blazer to wear over a T-shirt. It sounds simple but most blazers look ridiculous that way. This one actually worked.". James K.
- "Customer service answered my size question in under an hour. I ordered, it showed up fast, and it looked exactly like the photos. That's all I ask for.". Carlos M.
- "I've returned stuff from other brands so many times. First order from BARABAS and nothing needed to go back. The fit was right and the quality held up.". Tyler W.
Products Shown
- Suits. For the days when showing up right matters
- Blazers. Sharp enough for the occasion, relaxed enough for everyday
- Long Sleeve Shirts. The wardrobe piece that does the most work
7
▼
INBOX MODULE
Subject Line: 48 hours, then the 10% is gone
Preview Text: BARABAS10 goes dark in 48 hours. No extensions.
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: Code expires in 48 hours
Cta Button: Use BARABAS10
MODULE 2: TRANSITION COPY
BARABAS10 disappears in 48 hours. Once it's gone, it's gone, and the 10% comes off the table permanently.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before the Code Expires
Suits The buy you'll stop thinking about once it's in your closet
Long Sleeve Shirts The most-reached-for piece in any BARABAS wardrobe
Blazer One piece, every occasion
Jeans Casual done right
Shoes Close out the look before someone else does
Jackets & Coats The last piece most guys forget until they need it
8
▼
I noticed you haven't used BARABAS10 yet and I wanted to check in.
No pressure. Seriously. If the timing is off or something didn't feel right about the order, that's completely fine.
But if you're still on the fence about something, I'd genuinely like to know what's holding you back. Wrong size? Not sure what to start with? Something in the lineup that didn't click? Hit reply and I'll point you in the right direction.
Your 10% off code expires today. If you've been meaning to grab something and just haven't gotten around to it, this is the last window to use it.
Either way, we're glad you found us. And we'll still be here after the code goes dark.
– Ali
Chief Marketing Officer, BARABAS Men
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.